JTI is a leading international tobacco and vaping company with operations in more than 130 countries and world-renowned brands such as Winston, Camel and American Spirit.

Headquartered in Geneva, Switzerland, we employ over 48,000 people across the globe. In Germany, we are the largest employer in the tobacco industry. Around 1,800 employees at the Trier factory site and the Research & Development Center with global functions ensure the high quality of our products with great commitment. Our factory in Trier exports all over the world, sets quality standards and makes it one of JTI’s most important manufacturing sites.

We are a member of the Japan Tobacco Group of Companies. For more information visit:

We are looking for a

Consumer Activation Manager (m/f/d)

Job ID: 90416 / Location: Cologne

as of now to strengthen our Marketing department in Cologne.

You will operate within the Consumer Activation team in the Marketing department contributing to the success of our 1-2-1 activities in Germany, developing our overall activation initiatives, and being responsible for multi-brand initiatives and projects in the areas of promotions, road shows and events.

We are looking for an experienced activation manager who is passionate about brands and consumers and is constantly striving to use this knowledge to enhance and optimize the mechanics and the execution of JTI’s 1-2-1 operations. You will join a dynamic, diverse team in a fast-paced environment. You will have the opportunity to test new and progressive ways of activating brands and categories

Your tasks – exciting and diverse

  • Manage consistent consumer activation programs for all JTI brands in respective activation channels i.e., 1-2-1 promotions
  • Briefing of agencies in the development of tailored and innovative programs
  • Transfer brand objectives and insights into target group relevant activities
  • Work according to brand guidelines, legal boundaries and ensure consistent program implementation as well as on-time deliveries.
  • Ensure an ongoing alignment between respective teams in Marketing & Sales departments
  • Supervise and manage budget for respective areas of responsibility
  • Monitor and evaluate executed programs vs. defined KPIs
  • Support the Consumer Activation Lead in strategic planning, provide necessary input for local and global meetings
  • Develop recommendations for improvements or innovations within your area of responsibility
  • Analyze market and consumer data to understand trends and competitor activities
  • Identify opportunities for future exploration

Your talent – communication and organization

  • University degree in Marketing or related fields
  • Diverse work experience, preferably in consumer activation, promotion and communication
  • Good financial, controlling, and analytical skills
  • Strong experience in project and agency management
  • A minimum of 3 years of experience in the FMCG / tobacco industry is a plus
  • Precise working approach with high demands on own work quality
  • Good interpersonal skills, open-minded, quick learner
  • Desire to contribute your own ideas
  • Advanced knowledge of MS Office, particularly PowerPoint, but also Word, Excel, Outlook
  • Fluent in English and German, written and spoken

Your benefits – evidently appealing

  • The freedom to be yourself: We believe in the success of diverse teams and stand for a working environment in which you can be who you are, because with us, people are the center of attention
  • The flexibility to shape your working hours and location: We build on flexible working time models, including mobile office
  • Your well-being is our priority: In addition to external cooperations, we offer extensive opportunities for the right work-life balance
  • A varied and responsible job with one of the largest employers in the tobacco industry
  • A family-like corporate culture combined with the development opportunities of an international group of companies
  • A management that stands for an appreciative and integrative style of leadership
  • Home office equipment, laptop, and company mobile phone
  • Attractive remuneration

Your chance:

Take your chance and join one of the „Top Employers 2023“ in Germany.

We offer you a challenging and varied job in an international company. Continuous further training and attractive general conditions are fundamental components of our personnel concept.

Have we aroused your interest?
Then apply directly with your complete application documents (CV, cover letter & certificates) stating your earliest possible starting date via our online system (Job ID 90416).

JTI is committed to creating a diverse and inclusive work environment. We celebrate the differences that make us unique, and strongly believe in a world where you have the freedom to express yourself. Where you can be proud and confident of who you are. A world in which we all can develop to our full potential! Want to know more about diversity and inclusion at JTI? Please visit:

JT International Germany GmbH
Im MediaPark 4e | 50670 Köln